So, did you wait in line for your new iPhone 3G? Certainly, you would not have been alone if you did. The media reported long lines when these hit the store on July 11. In our field of digital marketing, being on the leading edge of “cool” is something many try to attain.
For me, the faster internet connection and easier synchronization with Microsoft Exchange Servers make this version of iPhone much more appealing than the first version. Besides, my Black Jack phone’s keypad has been sticking and its internet connection unreliable.
I also read a blog post by Kendall Kunz, CEO of Explorer Consulting, who cleverly suggested a correlation between adopting new technology and economic success for countries, companies and even individuals. Convinced, I looked forward to getting the new phone. I could be “cool” and be headed for greater economic success with just one purchase. Little did I know how difficult buying one of these would end up being.
On the day of the release, I had morning meetings and couldn’t join ZeroDash1 SEO Lead John Goad’s venture into the lines. He returned within the hour to say that the store had run out already.
Since then, John has continued to try to get the phone but to no avail. The Apple stores are getting daily shipments but attracting new long lines each day. The AT&T stores are getting weekly shipments and have run out early. Hum, who negotiated that deal for AT&T?
Poor John, he lost his old phone and really need to replace it. Me, I can wait. I’ve been uncool most of my life anyways. As a person in the digital marketing field, however, I’m surprised and impressed by the depth of this gadget phenomenon. "Twice as fast. Half the price", indeed. And apparently, difficult to buy.
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