Centric, an agency that seems to thoroughly understand the power of the new "collaborative" interactive marketing model, posted a fascinating blog about one of its recent campaigns for Warner Brother.
Centric was engaged to promote the new animated movie, "Batman Gothman Knight". In a superb move, Centic built a relatively full-featured widget on Facebook:
"The widget allowed people to see the trailer, browse stills, and find out more about the movie, and it had an interesting social feature: When you installed the widget, you became a member of The Concerned Citizens of Gotham City. The more people who installed the widget, the brighter the Bat-signal would glow".
Cool for sure but the numbers are even cooler. Before the launch of the movie, the widget generated more than 1MM pageviews. In a nutshell, the blog stated that this widget generated more than $1 million of responses, at a fraction of the cost. Of course, Batman Gothman Knight had one of the best orchestrated overall viral marketing campaigns seen to date, which helped Centic's results.
Nonetheless, this is a tantalizing case study of a brave new interactive marketing world developing right in front of our eyes.
Click here if you want to read the full blog.
Centric was engaged to promote the new animated movie, "Batman Gothman Knight". In a superb move, Centic built a relatively full-featured widget on Facebook:
"The widget allowed people to see the trailer, browse stills, and find out more about the movie, and it had an interesting social feature: When you installed the widget, you became a member of The Concerned Citizens of Gotham City. The more people who installed the widget, the brighter the Bat-signal would glow".
Cool for sure but the numbers are even cooler. Before the launch of the movie, the widget generated more than 1MM pageviews. In a nutshell, the blog stated that this widget generated more than $1 million of responses, at a fraction of the cost. Of course, Batman Gothman Knight had one of the best orchestrated overall viral marketing campaigns seen to date, which helped Centic's results.
Nonetheless, this is a tantalizing case study of a brave new interactive marketing world developing right in front of our eyes.
Click here if you want to read the full blog.
No comments:
Post a Comment