ZeroDash1 recently put up its presence on Facebook. Right now, ZeroDash1 Facebook has only 27 fans, many internal fans (or friends). Yet, I remain very convinced about the long term positive effect of this initiative.
Today, we live in a time when web presence is critical to business. More times than not, the web presence is not about selling or even advertising online. Most businesses’ primary reason for having a website (or other forms of web presence) is to offer information to all interested stakeholders (which in turn will help them make money). This information can be actual words or it can be a “statement” without words.
For example, ZeroDash1 is a part of a digital advertising agency, Ascentium Interactive. Our image among this greater interactive marketing community is very important to us. This image effects our positioning in the market, defines our niche, determines the type of person we can recruit, and so forth.
To use a SEO (search engine optimization) analogy, it is common knowledge that organic search will out-perform paid search. In a similar way, providing easily accessible information that is useful can possibly have much more impact on “branding” ZeroDash1 than formal advertising means (especially true for smaller companies without large marketing, branding budgets). That’s the power and reality of Web 2.0.
To this regard, we have blogs and white papers on our website as well as our Facebook page. We also announce our seminars and social events through both Facebook and website. Uniquely, however, we distribute photos from these events and tag attendees through Facebook. We also plan to send invitations to our “fans” through Facebook for future events, which should be much more effective than a generic email invite.
Yes, we have only 27 fans right now, but the list of fans will not become obsolete as personal Facebook accounts stays with an individual whether that person moves or changes jobs. At every seminar or event that we sponsor, we will ask permission to send a Facebook Fan Request. Imagine in six months if we have even two hundred fans from our industry? Can 200 people within our industry effect a larger collective perception of ZeroDash1? I certainly think so.
Over time, I expect our humble start to a Facebook account for ZeroDash1 to improve. We will invest the time and effort to make it so. Meanwhile, by all means, be a fan (friend) of ZeroDash1, if so inclined.
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